Not Another CEO Podcast | Empowering Plus-Size Fashion - Nadia Boujarwah - Dia&Co

Empowering Plus-Size Fashion - Nadia Boujarwah - Dia&Co - Episode #36

March 25, 2025 / 56:37/E36

How do you build a brand that resonates deeply with millions of customers? In this episode of Not Another CEO Podcast, David Politis sits down with Nadia Boujarwah, Co-Founder and Former CEO of Dia&Co, to discuss her journey in revolutionizing plus-size fashion.

Nadia shares the challenges of building an inclusive brand, navigating venture funding, and leading a mission-driven company through rapid growth and industry shifts. She also reflects on the power of community, hiring the right team, and the lessons she learned stepping down as CEO after a decade at the helm.

Takeaways:

The Power of a Co-Founder Relationship: Nadia emphasizes that choosing the right Co-Founder is one of the most critical decisions in a startup journey. She shares how this played a pivotal role in shaping Dia&Co and why equal economics from day one helped maintain a strong partnership.
Building a Business from the Ground Up: Before developing a scalable platform, Nadia and her Co-Founder personally shopped for thousands of customers to deeply understand their needs. She explains why doing things manually in the early days was key to creating a product-market fit.
Fundraising Challenges & Breakthroughs: Raising Dia&Co’s first million dollars took nearly a year, yet within 18 months, they secured over $100 million in funding. Nadia shares insights on what changed, how she navigated investor skepticism, and why the right investors can make all the difference.
Scaling from Startup to Major Brand: At its peak, Dia&Co hired 600 people in a single year. Nadia discusses the challenges of leading a fast-growing organization, maintaining company culture, and evolving her leadership style to keep up with the business’s rapid expansion.
The Role of Community in Brand Building: The Dia&Co customer base formed organic Facebook groups that grew into a passionate and engaged community. Nadia shares how customers turned into brand ambassadors, planned meetups, and even got tattoos to represent the brand’s impact.
Navigating Major Business Shifts & the Pandemic: From industry-wide changes to the unpredictability of COVID-19, Nadia reflects on leading through uncertainty, making tough calls, and staying resilient in the face of evolving challenges.
Stepping Down as CEO & What’s Next: After a decade of building Dia&Co, Nadia made the difficult decision to transition out of the CEO role. She opens up about that process, how she adjusted to life post-CEO, and what she’s exploring next.

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